About Us
Finding Inspiration in Every Turn
We believe in the power of real food, sourced from ethically grown superfoods from all over the world. We are obsessed with creating products that are found in our own family's kitchen. From sustainably sourced ingredients, to organic fruits & seeds, we believe that healthly foods should never compromise taste.

Our Story
Pure was borne of Pure Nutritions , a company launched in 2024 . With over 30 years’ experience in the FMCG (Fast Moving Consumer Goods) business, we are dedicated to bringing you delicious, nutritious and convenient snacks for every occasion. Pure has been creating unique combinations of dried fruits, nuts, seeds and delectable added ingredients – with your busy lifestyle in mind.
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We believe in healthy, ready-to-eat food that tastes great. Across our ranges, delicious extras like chocolate drops and cherries bring traditional favourites like raw nuts and dried fruits to life. Enjoy accessible, portable and satisfying snack packs that are naturally gluten, cholesterol-free and low in sodium.
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You’ll find our range of products in major retail chains – both here in Kenya and other countries. We are specialists in Private label product development and manufacturing . We also specialise in co-packing on behalf of third party entities.
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We are dedicated to ongoing growth and improvement, so keep your eyes peeled for new products as they hit the shelves.
Our Mission is simple: We exist to serve our community by creating the most delicious, highest quality and most nutrient dense superfoods in
easy-to-use, every day solutions that are good for you and good for the planet.
Our Clients




